Satellite Radio Great Option To Discover New Talent

With all the hubub lately about satellite radio it is often difficult to figure out what is exactly going on with the medium. First there wasn't any such thing as satellite radio. Then there were two competing satellite radio companies. Nobody was certain how different satellite radio would be from current entertainment mediums so people were running hot and cold about it. Then there was an announcement that Howard Stern was moving to satellite radio and it was buzzing again. Then the company that took Stern nearly lost everything with the deal and is being bought out by the other company. I think.

Whatever the deal is with satellite radio, one thing is for sure, it seems to be holding on and doing well. There have been deals made to put the receivers in most new cars and trucks manufactured during the past couple years and that may do big things for the industry. What is also a little known fact, is that satellite radio can give a tremendous boost to unknown artists.

Don't get me wrong. If you are a recording artist and your material gets picked up by a satellite radio show that only broadcasts to particular regions at particular times, which apparently they do, it may not be prime time for you in the near future. However, there is still opportunity available that doesn't exist on classic radio.

For example, to get some of your stuff played on traditional radio stations you may first have to demonstrate a hit, have a decent PR firm behind you or maybe even be owed a favour by that station. In any event, the point is it is not always easy.

With satellite radio however, you can walk in to a broadcast centre in your city that has a particular show that plays your type of material and hand it to them. It will then be up to that station as to whether to put it into their rotation. Most of the time, if the the material is good, you have a decent shot.

If your stuff then gets played on satellite radio, you never know who might be listening.

Take Randy Hauser for example. Randy who? Exactly. He is a county singer who had a single playing on Sirius satellite radio. Guess who heard it? David Letterman. Letterman really liked it and now has scheduled Hauser to appear on the show. There is no telling how long Hauser has been at it. What is clear is that satellite radio provided him a forum that was probably not available to him elsewhere and the upcoming appearances will probably boost his exposure considerably.

Don't rule out satellite radio as a possible outlet for exposure. You may be the next guest appearing on the Late Show.